Chelsea launch brutal campaign ahead of upcoming Premier League fixture

Chelsea have launched a brutally cheeky marketing campaign to advertise their next home fixture against Brighton & Hove Albion at Stamford Bridge.

On their social media channels, the Blues are sponsoring posts directing supporters to purchase tickets for the game against the Seagulls on September 27. However, their tactic to catch the eye will undoubtedly make fans of the club smile.

The image on the post shows Marc Cucurella in action for Chelsea with the 'Friends Reunited' title above it. The caption adds: "Familiar faces for our fixture versus Brighton."

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Of course, the post is in reference to Chelsea's recent trend of signing players, and even a manager, directly from the south coast club. Graham Potter was appointed as the Blues' boss after impressing at the AMEX Stadium.

While that appointment did not work out well, their player recruitment from Brighton has been exceptional. As well as Cucurella, Moises Caicedo, Robert Sanchez, Joao Pedro and Facundo Buonanotte have all arrived in recent years.

Chelsea have also allowed players to leave for Brighton too with Billy Gilmour signing for the Seagulls before joining Napoli. Meanwhile, Levi Colwill has also spent time on loan at the club.

The Blues' decision to reference their seemingly unofficial affiliation with the Seagulls via their social media strategy may seem unconventional but Brighton have also joked about it too. In a recent fans forum before the start of the Premier League season, the club's CEO Paul Barber was asked why the club seemed intent on selling their better players - particularly to Chelsea.

Barber replied: "As I’ve said many times they’re (Chelsea) my best customer. The reality is, every club in the world is a selling club at the right price, and anyone that says any different is not someone that really understands football.

"The reality of our business model has always been the 'we will buy young players, we’ll hire the best possible coaching staff to develop them, we’ll give them a chance to play in the first team'. And when the time is right for the player, but also the club, then we will negotiate the best possible deal.

"We will build our club sustainably like that because we can’t always rely on Tony (Bloom, Brighton's owner) to fill in the gaps. The only gaps usually in a football club are financial gaps.

"We have to build a football club that stands on its own two feet, is less reliant on a single person paying the bills. In order for a club of our size to do that, we need to have a healthy player trading strategy, and we’ve got one.

"And the key is to make sure we don’t ever leave our coaching staff with a squad that isn’t capable of competing. That’s the real trick.

"Any football club can sell players and some of the best ones can sell them profitably, but you’ve still got to leave your coaches a good squad to work with."

Before the Blues can turn their attention to Brighton, they must first contend with four away trips on the spin.

First up is a short hop across London to face Brentford before visiting Bayern Munich in the Champions League. Manchester United are next on the schedule before the quartet of away games is completed as they visit League One Lincoln City in the Carabao Cup.