'I went to Ibiza and found out what the party isle really makes of its Final Boss'

He's a phenomenon that has taken the internet by storm. He is the Ibiza Final Boss. But what does the White Island actually think of their latest craze?

Jack Kay became an overnight internet sensation after a video of him dancing in the open air club Zero Six West on the party isle went viral earlier in the month thanks to his distinctive look. He was quickly dubbed by many as the Ibiza Final Boss.

With travel companies and Lego immediately jumping on board with the craze, as well as celebrities quickly commenting on the 26-year-old's style, he hassince been swooped up by big talent agency Neon Management. The savvy experts have also represented other TV personalities and reality show stars, such as Joey Essex and Gogglebox's Stephen Webb.

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And now we wait to see what delights they can throw his way as he continues to tour the UK's establishments and party festivals, living off his unique appearance. It's also thought that the agency sees potential for him to pursue various opportunities, including TV shows and podcasts.

Some say he has hit the jackpot, with rumours suggesting he could be about to bag a six-figure income if he is to play his cards right. But after being snapped in Ibiza with the likes of Wayne Lineker after being flown back to the island in a private jet, it's unclear if his notoriety is quite as big as back in Blighty.

Almost a month on, was it just a fad or is he here to stay? In the UK, it certainly seems as though we have not heard the last of the North East native who is quite rightly cashing in on his instant fame. Just the past weekend, he was living his best life at Creamfields, mixing it with some of the biggest names performing.

And he has also hinted at a number of big appearances back where he was first spotted. But locals on the island where he rose to fame may not be as excited - or bothered - about his partying appearances.

At Newcastle airport prior to my whistle-stop journey, there were a number of holidaymakers sharing the signature bowl cut - with one muscly man also donning a BOSS top. While it was clearly designer brand Hugo, it did feel as though he may have been playing on the latest craze slightly with the choice.

After stepping out into the Balearic sunshine, it appeared as though locals weren't quite as keen to play up to the star of the moment. On my way to my hotel, I thought I'd drop in his moniker and was met with a 'who?' response.

I didn't push it, so I can't be sure if this was a language barrier or indeed just someone who hadn't been swept up in the moment. I was met with similar response in a shop while looking at souvenirs. Again, my joke questioning of any Final Boss memorabilia was met with a confused gaze.

Whether I would have received a warmer interaction if I had headed closer to his usual party scene in San Antonio, I'm not sure, but sadly I wasn't in town long enough to find out. While British partiers were more receptive of the "legend" inside one bar in Ibiza Town, when I asked if he'd been there was a simple eye roll and shrug response.

Needless to say, whether Ibiza likes it - or even knows much about it - or not, there has to be a doff of the hat to Kay for cashing in on the moment in any way possible. He was welcomed with open arms to DJ decks across the island and popped up on exclusive guest lists of some of the hottest venues. And now he could be about to set himself up for a wealthier future off the back of living in the moment with his pals on a holiday.

There are not many people out there who would turn down such a life-changing opportunity. And he certainly appears to be living his best life while he can, and I certainly don't blame him. Let's see what he gets up to next!

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